Thirteen questions
The questions founders ask.
Including the two or three you would have to be a little rude to ask out loud. We wrote those ourselves and answered them first — it is cheaper than having you wonder.
Is my Right Hand working only for me?
During your hours, yes — and here's the part most firms would bury: like the Fortune 500 executive-support model, your Right Hand also supports one other principal during your quiet hours.
We do it on purpose, and you benefit three ways. She stays sharp working across two operations instead of going stale in one. Our desk watches requests in real time, so if she's ever mid-task for the other principal, a manager jumps in — nothing waits. And the model's efficiency is why you pay $6,250 a month instead of $12,000+.
Full-time for you. Never alone behind you. If you want a person who is exclusively yours, that's a Chief of Staff — on your payroll — and we'll tell you honestly if you're ready for one.
Where are your case studies and testimonials?
Two honest answers. First: we launched this firm recently, and we won't rent credibility — no fabricated logos, no "trusted by 10,000 leaders" from a company you've never heard of.
Second, and permanently: discretion is the product. The founders we serve don't want their names on a vendor's website, and ours never will be.
What we show you instead is everything the testimonial pages hide: our exact prices, our exact process, our comp benchmarks, and the questions on this page. Judge the machine.
Why should I pay you $75K–$90K/yr when I could hire my own EA for $65K–$80K?
Run your own math: a $65K–$80K EA costs you $85,000–$100,000 fully loaded — payroll taxes, benefits, equipment, PTO. One person. When she's sick, you're the backup. When she quits, you start over.
Ours costs the same or less, arrives senior, and comes with a desk manager, a bench, and a firm that has already made every hiring mistake so you don't have to.
You're not paying for an assistant. You're paying for the machine around her.
Why don't you offer a guarantee?
Because guarantees in this business are mostly theater — fine print with a marketing budget.
Here's what we do instead: your initiation is refundable if we don't deliver — 45 days for a Right Hand match, 90 days for a Chief of Staff slate. After that, we keep you whole the operational way, not the contractual way.
We'd rather show you the machine than wave a certificate.
Will you try to upsell me to the bigger seat?
The opposite, usually. The most common conversation we have is telling a founder who wants a "COO" that he needs a great Right Hand at a third of the cost — because a mis-leveled hire fails, and failed hires don't refer.
We publish the comp benchmarks so you can check our honesty against the market.
What if the Chief of Staff or Running Mate I hire doesn't work out?
Second-in-command hires fail far more often than anyone in this industry admits — and when they fail, it is almost never the résumé. It is chemistry and integration.
Our entire process is built backwards from that fact: the Wiring Match tests how you're wired together before you hire, and the Installation runs the first months of the partnership so it holds.
If it still breaks early, we don't hide behind a signature — we come back to the table and re-run the work. Ask us exactly how that conversation goes when we speak. You'll find we've thought about it harder than firms that wave a 90-day certificate.
What happens if my Right Hand quits?
Within about three business days, a pinch-hitter from our desk steps in — briefed off the playbook we build on your account from day one — so your operation doesn't skip. Within 30 days, we place your new Right Hand.
This is precisely why the desk model exists: single hires create single points of failure. Ours doesn't.
What if it's just not a fit?
Then we fix the match. Fit issues surface in the first weeks, which is why your Right Hand's first month is dedicated entirely to you and why our desk manager is watching.
If it's wrong, we rematch — the playbook we've built on your account means the second start is faster than the first.
We don't make you fire anyone. That's our job.
Why do you charge an initiation fee?
Because covert search and careful matching are real work we do before you've paid us a full month — and because it filters both directions.
You prove you're serious; we prove we are. It's credited to your engagement and refundable if we miss our deadline.
Free consultations attract tourists. We built this for operators.
Why are you US-only when offshore VAs cost a fraction of that?
Offshore VAs are a legitimate tool for async digital work, and if that's all you need, use one — seriously.
Our clients' operators talk to their customers, negotiate with their vendors, and run their family's week in real time. That work is senior, in your time zone, in your customers' language.
Different job, different tool.
How fast can you actually move?
Right Hand: matched within 45 days or your initiation back — usually much faster.
Chief of Staff: qualified slate within 90 days or your initiation back.
Running Mate: it takes what it takes. You're choosing the person you'll build the next decade with, and we won't pretend that's a two-week sprint.
Is my Right Hand going to be a bot? How much of this is AI?
She's a senior American professional — and yes, she's armed with a full AI stack and trained monthly to build automations around your business.
You get the judgment of a human and the speed of the machines.
What you'll never get is a chatbot answering your customers pretending to be a person.
Who do you turn away?
Founders under about $10M — not enough delegation load yet, and we'll tell you what to do first.
Anyone who wants a body, not a partnership. And anyone who treats support staff badly — our talent is the product, and we protect it.
If that reads as arrogant, we're probably not your firm.
Every price on this page is the price. There is no separate rate card, no “from”, and nothing that appears once you are further down the process.
Who's riding shotgun?
Still have one we did not answer?
Bring it to the call. Fifteen minutes with a partner — you will leave knowing which Seat you need, what it costs, and whether we are the right ones to fill it.
Or read the mechanics behind the answers — how we work